TJU Syllabus for Introduction to Media Literacy

Date:2017-09-19    From:

Code:

2111239

Title:

Introduction to Media Literacy

Semester Hours:

32

Credits:

2

Semester Hour Structure

Lecture30    Computer Lab    Experiment    Practice  2 

Practice (Week)

Offered by:

School of Liberal Arts and Law

Date:

2011

for:

Chinese Language and Literature, Journalism and other majors

Prerequisite:

No

1. Objective

 

Introduction to Media Literacy is a required course for students major in Chinese Language and Literature. 
Introduction to Media Literacy is the core component of theoretical journalism. It is the introductory course for students major in journalism and also, it’s a course of ability oriented education for students in other majors. By cultivating students with the knowledge of media literacy and by visiting media production companies, students are taught to know the whole process of interviewing and broadcasting, thus improving their news reading, analyzing and critical thinking abilities.

 

2. Course Description

Introduction to Media Literacy requires students to master the following basic content:

The emergence and evolution of a variety of media, media properties and media relations, media information dissemination activities and functions, the source of social influence of the media, the image of the different social roles of media analysis and reflection, and how to dealing with the media.

3. Topics

Introduction

Chapter I Overview of Media Literacy

Section I History of exposure to the media

Section II Media Society and Media Literacy

Chapter II Several major media theory

Section I Harold Innis and Marshall McLuhan

Section II Joshua Meyrowitz and Paul Levison

Chapter Medium

Section ISpoken Media

Section II A brief history of the text, print media and newspaper

Section A brief history of electronic media, radio and television

 

Section IV New media
Chapter IV From facts to news

 

Section I News Generation

Section II News System

Section III News as events, experience and myths

Chapter V Media Investigation

4. Semester Hour Structure

Topics

Lecture

Computer Lab.

Experiment

Practice

Practice (Week)

Chapter I Overview of Media Literacy

2

 

 

 

 

Chapter II Several major media theory

6

 

 

 

 

Chapter Medium

4

 

 

 

 

Chapter IV From facts to news

14

 

 

 

 

Chapter IV From facts to news

4

 

 

 

 

Chapter V Media Investigation

 

 

 

2

 

Sum:

30

 

 

2

 

5. Grading

Regular Grade: 20%, students produce show of history of my exposure to the media.

Final score: 80%, the examination

6. Text-Book & Additional Readings

"Media Literacy Introduction", single Xiaohong, Zhejiang University Press, 2008

 Main Reference:

 "Media" (France) Bale, Zhang Ying Xuan translation, Communication University of China Press, 2007

 "Introduction to Media Literacy", open, Communication University of China Press, 2006

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