TJU Syllabus for Introduction to Media Literacy
Introduction to Media Literacy is a required course for students major in Chinese Language and Literature.
Introduction to Media Literacy is the core component of theoretical journalism. It is the introductory course for students major in journalism and also, it’s a course of ability oriented education for students in other majors. By cultivating students with the knowledge of media literacy and by visiting media production companies, students are taught to know the whole process of interviewing and broadcasting, thus improving their news reading, analyzing and critical thinking abilities.
2. Course Description
Introduction to Media Literacy requires students to master the following basic content:
The emergence and evolution of a variety of media, media properties and media relations, media information dissemination activities and functions, the source of social influence of the media, the image of the different social roles of media analysis and reflection, and how to dealing with the media.
Chapter I Overview of Media Literacy
Section I History of exposure to the media
Section II Media Society and Media Literacy
Chapter II Several major media theory
Section I Harold Innis and Marshall McLuhan
Section II Joshua Meyrowitz and Paul Levison
Chapter Ⅲ Medium
Section ISpoken Media
Section II A brief history of the text, print media and newspaper
Section ⅢA brief history of electronic media, radio and television
Section IV New media
Chapter IV From facts to news
Section I News Generation
Section II News System
Section III News as events, experience and myths
Chapter V Media Investigation
4. Semester Hour Structure
Regular Grade: 20%, students produce show of history of my exposure to the media.
Final score: 80%, the examination
6. Text-Book & Additional Readings
"Media Literacy Introduction", single Xiaohong, Zhejiang University Press, 2008
"Media" (France) Bale, Zhang Ying Xuan translation, Communication University of China Press, 2007
"Introduction to Media Literacy", open, Communication University of China Press, 2006